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Alibaba History: 20 Years in 3 Minutes.
From e-commerce to New Retail, a look back at two decades of major milestones for the company.
Alibaba chairman Jack Ma is due to step down from the e-commerce giant on Tuesday, marking the end of an era for the firm.
He co-founded Alibaba in 1999 and it has become one of the world's biggest internet firms.
Mr Ma's success and colourful style has made him one of China's most recognisable businessmen.
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Daniel Zhang, currently Alibaba's chief executive, will replace him as executive chairman.
The company is now valued at $480bn (£389bn) and Mr Ma is China's richest man, with a net worth of $38.6bn according to Forbes.
He is also the first founder among a generation of prominent Chinese internet entrepreneurs to step down from his company.
"I think it will be very hard to replace somebody like Jack Ma," said Rebecca Fannin, author of a book on China's technology titans.
"He is one of a kind. He is the Steve Jobs of China."